

The first album cover I shall analysis is th cover for Rihanna’s 2009 album Rated R. I will look at the conventions of a album cover and how they are applied to the cover being analysed. I will also the at the connotations of the mise-en-scene of the album cover and see how they may possibly be realated to the albums underlying theme and its main messge from the album. I will look at all elements of media that can apply to this format of media text such as; Mise-en-scene (every thing within the setting of the cover)and Cinematography (How the camera angles can influence the meaning of the album cover).
The main focus point of the album cover comes from the prodominate image of Rihanna. There are various reasons that this image is used, mainly due to the fact she is the artist of the album (a main convention of a album cover is that it features the artsit). When we look closer we can see that the camera shot is slightly tilited upwards giving a slight low angle shot, however this contrasts with the use of the artist persona we see. In the shot Rihanna is given a dominate stance within the mise-en-scene due to the use of her taking the majority of room within the image. We also see the precence of a couture bodice which is highlighted with strong bold masculine lines giving a hard, metallic feel to the image. This gives Rihanna the persona of a strong woman much like the main theme of her album.
If we look into the album cover in more depth we can see the use of the dark coloring renforces the hard image rihanna is trying to give this is due to the harsh contrast of black, grey and sliver to the usual girlies, sexy feminie image rihanna usually gives the towards the audience. Within the mise-en-scene we have many different aspects which suggest the theme of the albums content. For exmaple the use of the rings on the artists fingers suggest a sense of power with the use of the chains connecting each ring. This again renforces the idea of strong female power. Alongside all these elements there is also a drastic change to the persona of Rihanna in contrast to her image from her preivous album. For example Good Girl Gone Bad (Her 2007 album ) she is seen with a very sexy, feminine image. This contrasts to the image she has for this album were she is seen as a strong, female character.
Contiuning the analysis of the album cover we get the same elements of mise-es-scece on the spine of the album cover as well as the back we have the same use of colouring and the same sence of styling within the shadowing of the case, (the light grey/ dark grey contrast). this give the over all look of the album cover a strong and bold feel to the album, again enphasising the theme of the artists persona. Finally if we look at the use of convetnional elements such as; Main tilte of the album, Artists name, Track list. The frist element which stands out the strongest in the civer of the album is the name of the album Rated R, its stands out due to the use of the white coloring of the words, which contrasts with the use of the background fon, on the other hand although the text if white there size remains smaller, this is due to the contrasting presence of Rihannas logo the R in the corner of the album signifies straight away that it her album. Furthermore, the use of the graphology on the R suggests the type of audience that her music would appeal to, we can see this as the R is made to suggest a urban feel due to the use of the graffitied affect. We also get a sense of a meatallic feel also giveing a hardened feel to the album cover. On the back of the album cover we have the ocnventional use of the artist tracklist alongside all the leagal copyright infromation that is usually found within the elements of a album.