Audience research

To help my produce a music video I first need to look at the audience that my video will be aimed at and how I can make my product appeal to them. Firstly I began by looking at the mainstream audience for dance/electro-pop music. Due to choosing the same genre of music from my AS level (Music Magazine Coursework), I could reflect back on the research I carried out in my previous year and add to it with the change in media text (Magazine to Video). I saw that the audience type I looked were mainly students (16-25)as the genre of music and the artist song chosen for my video would fall into the main UK music charts( http://top40-charts.com/artist.php?aid=11250 ) , which is the main source of music students listen to especially university students. On my blog I also uploaded questions relating to the genre of music videos and what people would prefer to see sure as whether they prefer to see a performance, narrative of concept music video. This would mean I could refer and reflect to/on them during the production period and the post-production for my self-reflection.

http://billyh110292.blogspot.com/2009/12/planning-and-research-part-3-target.html