Magazine Textual Analysis La Roux

For this textual analysis, I will look at the double page advertisement for the debut album by La Roux self named La Roux. The album is a dance/elctro-genre, meaning it fits perfectly well within the research from my own album advertisement. I will look at how the album has been adverted within the magazine and also at how the conventions of the genre are translated within the advert.

The main element that stand out predominately to the audience when they look at the advert is the use of the artists image. This is due to the effect of the artist’s face taking up a whole page of the two. This conventionally shows that the artist is selling their image to the audience, commonly used in the music industry. Furthermore the image used is the same as the album image, this acts as a self-reflexive device for the audience to automatically recognize the artist image. Furthermore the image of the artist reinforces the genre if the music. For example the main element with La Roux’s music is the influence of 80’s electro, this image of the artist carries a element of 80’s fashion with the aid of the quiff. The advert itself pastiches elements of the 80’s.

The use of the plain black background with the white text acts as a contrasting element in which the use of comments (which themselves act as advertisements for the album as critics are giving positive reviews of the album to the audience)of the album are used this stands directly out to the audience. On the other hand the use of the font type can be seen as 80’s inspired, especially the use of the Artist name on the left hand page. The same text is also used in the right hand page within such elements as the date of which the album is released. Also looking at the colour of the album we get a melo sense with the use of the burn orange behind the lead singer (Elly Jackson). This may symbolism the use of ‘a hot new music act’. It may also be a reference to the use of the singers hair. The orange and auburn contrast, to get again the meaning of hot new music act. Another element of the advert is the use of the conventional aspect of the record label in the bottom area of the right page. This is a conventional element as it shows who is responsible and funded the album.

Magazine Textual Analysis Mika

The first textual analysis I will look at is a magazine advertisement for the second album by the artist Mika, The Boy Who Knew Too Much was the second album by the British artist and was released in the late period of 2009. This advert much like the La Roux advert, uses the artwork featured on the front of the album with in advert, this means the audience again will easily identify the artist with the use of this. The advert as a whole conveys the genre of the music (much like La Roux however a less subtle approach is taken) The use of the bight vibrant colours, signify the genre of pop/up-beat music that has a happy feeling to it is represented with the use of the bright colouring within the graphics of the advert.

As well as the use of the artists name and the albums name of the advert (which are important conventional elements), the advert also features the names of two, previous singles released from the album to help promote it. This will mean that the audience for the album will already be able to identify their liking of the music to album having already listened to or bought the singles, before hand. Furthermore another conventional featured in the advert is the use of the artist image, it follows the flow of the advert graphics wise and becomes part of the whole image.

The area the image is in is a black and white area, this can be seen at either end of the multi-coloured section within the graphics. This draws attention the the artists image and the details of the albums released day and singles. While in the coloured section the artist name is in three-dimensional capital lettering standing directly out to the audience.

Questionaire Exmaple

Here is a copy of part of my questionaire.

Back Cover of Digipak

This is the draft of my back and spine as well as my finshed back.

First Draft of My Music Video

This is the second draft of my music video, after careful analysis I saw some changed needed making to make the music video better.

Album on Itunes

Here is my final album cover on Itunes, this shows what the album were to look like if it was a mainstream album on Itunes.

Frist Draft of Music VIdeo

This is the first draft of my music video.